What We Do

Three ways to work together.

Every engagement is scoped to where you are and what you need. Start with a Sprint. Go deeper with a Study. Build ongoing capability with a Partner.

Fast, focused. One key question answered.

When a decision can't wait. A Signal Sprint delivers a clear consumer read on one defined question. Choose the type that fits where you are — an Audit to map your gaps, a Read to answer one pressing question, or a Test to validate a concept or positioning. Every Sprint ends with a strategic brief and a clear path forward.

Ideal for

Teams facing an immediate consumer question — or anyone who wants to see how we work before committing to a larger project.

Sprint Options
  • 01Signal Audit — Consumer gap diagnostic
  • 02Signal Read — One question answered
  • 03Signal Test — One focused consumer test

TIMEFRAME
1–2 weeks
Most engagements deepen from here
A Sprint is a starting point, not the destination.
Most common next step
SIGNAL STUDY · 6–12 WEEKS
Comprehensive. Consumer grounded. Built to move the business.

Inflection points · PE diligence & growth

SIGNAL PARTNER · MONTHLY RETAINER
Ongoing. Embedded. The consumer voice in every decision.

Ongoing capability · Fractional advisory

A note on research

Not every engagement requires new research. When it does, we design and oversee it — from qualitative interviews to quantitative concept testing and segmentation. Research costs are always scoped separately and passed through transparently.

Not sure where to start? A Signal Sprint is the lowest-risk way to find out.
True Signal
© 2025 True Signal LLC. All rights reserved.
What We Do

Three ways to work together.

Every engagement is scoped to where you are and what you need. Start with a Sprint. Go deeper with a Study. Build ongoing capability with a Partner.

1–2 WEEKS

Fast, focused. One key question answered.

When a decision can't wait. A Signal Sprint delivers a clear consumer read on one defined question. Choose the type that fits where you are — an Audit to map your gaps, a Read to answer one pressing question, or a Test to validate a concept or positioning. Every Sprint ends with a strategic brief and a clear path forward.

Sprint Options
01Signal Audit — Consumer gap diagnostic
02Signal Read — One question answered
03Signal Test — One focused consumer test
Ideal for

Teams facing an immediate consumer question — or anyone who wants to see how we work before committing to a larger project.

A note on research

Not every engagement requires new research. When it does, we design and oversee it — from qualitative interviews to quantitative concept testing and segmentation. Research costs are always scoped separately and passed through transparently.

Not sure where to start? A Signal Sprint is the lowest-risk way to find out.
True Signal
© 2025 True Signal LLC. All rights reserved.