Built by someone who has lived inside the problem.
I kept seeing the same gap — businesses exceptional at what they make, with far less clarity on who actually buys it.
That pattern showed up everywhere I worked — consumer goods, food and beverage, manufacturing, entertainment. Brands at every stage from emerging to established. The consumer was an afterthought until it became a crisis.
True Signal exists to change that — to bring senior-level consumer strategy thinking to the businesses that need it most, without the big-firm overhead, the junior teams, or the bloated ti.melines.
JessicaFOUNDER
Cross-industry pattern recognition
We've seen how consumers behave across categories most specialists never bridge.
Judgement over process
We translate insight into decisions — not just decks that gather dust on a shelf.
A senior strategist, not a team
You work directly with someone who has done this across categories — no junior translation layer, no learning on your dime.
What working together actually looks like.
Ready to find your True Signal?
Built by someone who has lived inside the problem.
I kept seeing the same gap — businesses exceptional at what they make, with far less clarity on who actually buys it.
That pattern showed up everywhere I worked — consumer goods, food and beverage, manufacturing, entertainment. Brands at every stage from emerging to established. The consumer was an afterthought until it became a crisis.
True Signal exists to change that — to bring senior-level consumer strategy thinking to the businesses that need it most, without the big-firm overhead, the junior teams, or the bloated ti.melines.
Jessica
Cross-industry pattern recognition
We've seen how consumers behave across categories most specialists never bridge.
Judgement over process
We translate insight into decisions — not just decks that gather dust on a shelf.
A senior strategist, not a team
You work directly with someone who has done this across categories — no junior translation layer, no learning on your dime.
What working together actually looks like.
National QSR brand losing ground on messaging.
Diagnosed the consumer disconnect and built the research roadmap to close it.
Community org launching a program for an audience they'd never engaged before.
Workshopped audience strategy and early concepts to shape how they showed up to the new consumer target.
Local service provider ready to move beyond residential into commercial.
Mapped the B2B opportunity; target audience, messaging approach, and where to show up first.